Sell Smarter, Not Harder

The key to 'selling smarter, not harder' is a combination of building strong relationships and looking at the sales process from your customer’s point of view. Here are tips to help you get started.

Explore latent needs – Increase your sales by familiarizing yourself with your customers’ latent needs and figuring out how those needs fit with what you have to offer.

Alleviate doubt – Add credibility and remove any doubt in your products or services by providing case studies and testimonials to your customers.

Be mindful of budgets – Price is a concern for every business, so finding ways to accommodate a budget goes a long way when increasing your personal credibility.

Explain the consequences – If explaining the benefits of what you’re selling doesn’t work, try outlining the consequences of inaction to prompt a sale.

Inform your customers – Try email marketing with a bulleted list of benefits to establish a baseline of knowledge and open the door for a follow-up phone call. 

Stover Imaging
2100 Austin St
Midland, MI 48642