Custom Marketing With Variable Data Printing

It’s become increasingly difficult to get the attention of prospective customers in our media-saturated culture. One solution—marketing communications that deliver highly relevant information to specific recipients—has yielded impressive results.

Variable Data Printing (VDP)
is a dynamic process for creating communications that target specific prospects. Add color to the process and you have a dynamic marketing tool. With VDP, the elements of a marketing piece—text, graphics and image—may be changed from one printed piece to the next. Databases and digital presses are harnessed to create high-quality, full-color documents comparable in quality to offset printing. Documents are mass-customized using digital print technology.

LEVELS OF VARIABLE DATA PRINTING

 Basic: the salutation is changed on each copy.
 Versioning: allows differing amounts of customization for different markets.
 Full variability printing: text and images can be altered for each individual addressee.

 


 
Commonwealth Digital Office Solutions
21205 Ridgetop Circle
Sterling, VA 20166
800-624-2679
www.commonwealthdigital.com