Put Real Value in Your Sales!
It often seems that the most important aspect of a buying decision is price. While price is a factor in every sale, it's seldom the primary factor. You need to learn how to resist the temptation to offer too much of a discount, too quickly.

Focus on the benefits of your products and not just the features. Establish the value of your product before you discuss price. In fact, the sooner price is brought up in the sales interaction, the more difficult it will be to demonstrate the value. Increase the value of your product before you discuss the dollars. Often sales people offer a discount BEFORE they are even asked. Not only does this affect your profitability, it also teaches your customers that you have price flexibility and conditions them to ask for further reductions.

Better Office Systems
5950 Shiloh Rd. E., Ste.R
Alpharetta, GA 30005
(770) 781-1628